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Tomáš Pojeta

visual & brand designer

Let me help you

More than 20 years of experience with building strong brands and their visual communication.

Some of My Previous Work

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My Experience

2023 - now

Freelance Visual & Brand Designer

After my last full-time job I've switched back to a freelance model which allows me to leverage all the experience I'd accumulated over the years tackling all sorts of design challenges. I usually prefer long-time cooperation because I enjoy helping the consistent day-to-day design progress, but I never say no to a interesting one-off job.

2021 - 2023
Driverama

Head of Design

Driverama gave me the chance to build on a freshly laid out brand foundation and add some really creative stuff to the brand toolkit. It was and exciting opportunity to develop all kinds of visual assets boosting the brand presence of a freshly set-up company.

2020 - 2021

UX & UI / Visual Designer

I joined IP Fabric to help introduce a major product platform update - adding not only new features and functionality but also a fundamental overhaul of the overall user experience. Once the product has been successfully rolled out I focused on design work supporting marketing and communication activities further developing the brand identity.

2017 - 2020
Cybex

Head of Digital Graphics & Innovation

Cybex tasked me with a challenge of introducing new digital elements to a vastly offline environment. My role was to help create and oversee the rollout of te visual identity for the new smart products, implement them in the existing product portfolio and introduce new way and new channels for the brand communication.

2012 - 2017
Socialbakers

Director of Multimedia Production

I joined Socialbakers (now Emplifi) as the first visual designer in the whole company and together with my friend Luděk we began the journey of building and co-managing the Product Design team. When I left Socialbakers 5 years later there were 20+ designers on the team sustaining both the product development (UX & UI) as well as all the needs of the brand, sales and marketing communication.

2007 - 2012
Face It

Visual Designer & Webdesigner

My friend Luděk and I co-founded Face It, a small creative studio focusing on web design, print, and visual identity. Sadly most of the stuff we created is long lost in the Internet's Silicon Heaven, but it jumpstarted my career as a visual designer and we had a lot of fun in our humble beginnings.

About Me

The Professional Me

Design has been a defining part of who I am for as long as I can remember. As a kid, I was always sketching, making little doodles or trying to redesign anything that didn't look quite right to me. That early obsession naturally grew into a career, and over the last 20 years I've worked across a huge range of visual design projects.

I've created everything from polished websites, prints, applications to illustrations and animations, and I've even led a team responsible for the visual design of one of Europe's major social marketing events. Along the way, I've helped shape or refresh brands and visual identities for several well-known companies. A big part of my work has been designing digital products, web solutions, and mobile apps — taking them from early concepts all the way to launch, always with a strong focus on user experience and great-looking visuals. I've been hands-on and also overseen full creative processes — from the first idea to the final delivery of design assets.

I spent a good chunk of time freelancing, which taught me how to stay organized and independent, but I've also built and managed a team of 10+ designers delivering everything from web and visual design to branding, print, motion, and video as well as coordinated and directed external creative teams and agencies. In every setting, design has always been the core of what drives me — and it's been that way since day one. I'm always looking forward to new challenges and opportunities to craft something meaningful. 🚀

My Offline Self

I live in a house in a small village just outside Prague in Czechia with my wife and our two daughters — a setting that, on paper, sounds idyllic. And to be fair, it is… if you ignore the grass that keeps growing back, the hedges plotting against me, and the general inconvenience of nature happening everywhere, all the time. I've always been a city person, convinced that leaving the comfort of home Wi-Fi was an unnecessary risk. Life, as it turns out, enjoys irony.

I tend to approach most things with a mildly grumpy perspective — not out of pessimism, but out of a healthy respect for spotting flaws in otherwise perfectly good situations. It's a talent. Or at least that's what I tell myself.

When I need a break from being a responsible adult, I retreat into LEGO — a lifelong obsession that stubbornly refuses to become "just a phase." These days, it's less about peaceful building and more about negotiating creative differences with two small co-designers who strongly disagree with the concept of following instructions.

I've always loved cars, especially the elegant, effortlessly cool (and completely impractical) sports cars of the 60s and 70s. The Lamborghini Miura remains a personal favourite — not just for how it looks, but for how it came to be. A group of young engineers secretly developed it against company expectations, and then a young Marcello Gandini shaped it into something iconic. As a kid, I found that story endlessly inspiring and assumed I'd one day design cars myself. Instead, I ended up designing PowerPoint presentations — which, admittedly, are slightly less aerodynamic.

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